Coachella is a festival that has become synonymous with music, fashion, and a unique cultural experience that brings people together from all over the world. For this project, I had the opportunity to rebrand this iconic festival, creating a new logo, series of posters, banners, and stationery that captured its essence while also adding a fresh and modern twist. Inspired by the psychedelic posters of the 70s, I infused the designs with nostalgic elements, such as a melting effect, and typeface that transports viewers back in time. To keep the designs cohesive, I incorporated a carefully chosen color range that ties everything together, making it a memorable and recognizable brand. I hope that these designs resonate with Coachella fans and create excitement for the festival's upcoming events.
